Sony is set to launch an £82m pan-European marketing campaign for the PlayStation 3, firing the first advertising salvo against rivals Nintendo Wii and Microsoft Xbox as consumers start to think about presents for Christmas 2009. The TV element of the campaign, which has been developed by the TBWA agency, marks a departure from Sony's traditional tactic of often esoteric and dark commercials. To quote: The new set of TV ads, the first of which launch in the UK tonight, focus on the simpler a

According to Sony America President Kaz Hirai, the company is set to take a loss on every Slim PS3 unit sold. The console was launched last week after months of speculation, and will hit on September 1st with a pricetag of $299 USD/ 299 EU/ £249 / 29,980 YEN. "If you're just talking about the hardware alone, the quick answer is yes," Hirai added, via the Times Online. He did note afterwards however: "That makes good headlines, but I don't actually know that that's the true

Nintendo has been patenting some pretty strange things lately to say the least. A little while back we saw them patent a horseback riding controller , and their latest patent is for a football controller. Now this one doesn’t seem quite as outlandish as a horseback riding controller, but it’s undoubtedly still a bit odd. As you can tell from the pictures, the controller resembles an actual football, and to throw the ball, players make a throwing motion with the controller after strapping

I have a 5 and 6-year old boy who are getting a Playstation 3 from Santa this year. We could not find the WII anywhere, so we went ahead and purchased the PS3. What are some good games for younger children?

Posted: August 24, 2009 @ 05:05 PM Release Date: TBA Get ready to light up the track. Tags: ps3 xb360 racing motogp trailer debut 10 … ps3 xb360 racing motogp trailer debut 10modern warfare 2: fifanerds: mw2: cod waw glitches: waw: ShiNoNuma: eXoOutsider: GamingGuy: nazi zombies: monkey bomb: halo odst: 3: xbox360: ign: glitchers: glitch: exooutsider: gaminguy: shinonuma: der riese: gears: gears youtube: ps3: psn: slim: new slimline: unboxing: bfbc2: latest games: wii: 360: xbox live: …